Story & Strategy Without Artifice
I Translate Founder Vision Into Brand Language People Feel and Remember.
I’m a writer and brand voice strategist drawn to people who build things they deeply care about.
I’ve worked across startups, tech, and luxury hospitality. The ideas and brands that resonate the most aren’t manufactured. They’re extensions of deeply passionate people and lives, articulated through language without artifice.
I work with founders, creatives, and business owners to translate vision into distinct brand language. No clichés. Just bold, honest language that's felt before it’s understood, and trusted because it’s rooted in real human stories.
Vision to Story.
Story to Brand Strategy.
The Craft of It
Beyond sales pitches and polished performance
I work with daring humans, quietly powerful brands and teams that truly care, helping them articulate a voice, vision and strategy that feels unmistakably their own.
Founder Voice
For entrepreneurs with a powerful vision and story to tell. 1:1 messaging sprints and narrative coaching that uncovers your unique story and tone of voice, and shapes the personality and strategy behind your brand.
Brand Studio for Businesses
For hospitality, lifestyle, and experience-driven brands. A collaborative, project-based partnership to craft your brand identity, voice and customer approach, from foundational strategy to captivating storytelling.
Reputation & Ethics Advisory
My first career was in ethics and reputation building for Meta, Instagram and Pinterest reconciling business decisions with the unspoken expectations of governments, media and audience.
Begin here.
Email: janett@vonked.com
WhatsApp: +41784220741
Athens | Lugano | Berlin
Alongside client work, this is where my own voice and creative practive lives.
The Velvet + Wild Newsletter
Visual postcards and invitations to self-discovery, adventure and introspection. The creative output of my grand love affair with this world and the countless versions of myself I discover along the way.
A celebration of both the velvet and the wild. For unapologetic romantics, deep thinkers and stubborn idealists.